Below is a circle that we will use to contain the macro context for the micro application representing the patented utility of Personal Beasties Group, LLC., US Patent No: 6,769,915 (Interactive system for personal life patterns)

We then divide the circle into three sections, which reference the evolution of communication technology.

We then pair with these technologies the social constructs that seem an appropriate match.

Additional segmentation helps us to further associate cultural archetypes...

and ways of thinking or being.... 

Lastly, we layer on what we are most interested in exploring... the psychological locus of control theory associated per segment.